Autumn 2002
Autumn 2003 Volume 2, Issue 3
RESPONSIBILITY HAS ITS REWARDS
The National
Football League, its clubs, concessionaires, brewery partners, and the TEAM
Coalition are supporting the designated driver programs at all NFL stadiums
during the 2003 season with a special incentive. Every stadium offers fans a
designated driver booth or safe ride home program. Fans who register to be a
designated driver pledge to not drink alcohol, drive their friends and family
home safely, and ensure 
that
everyone always buckles up.
At the end of
the season, one designated driver from each stadium will be selected to
represent the home team for that stadium. The designated drivers for the season
from the teams that compete in the Super Bowl on February 1, 2004 in Houston,
TX at Reliant Stadium, will each receive two (2) tickets to the game, roundtrip
airfare, and hotel accommodations.
A Pro Bowl
trip will also be awarded to one of the designated drivers selected for the
season whose team does not play in the Super Bowl. This prize will be awarded
after both the AFC and NFC Championship games have been played. The Pro Bowl
trip includes two (2) tickets to the game, roundtrip airfare, and hotel
accommodations.
Fans who
pledge to be a designated driver at NFL stadiums receive an information card
that directs them to go to the TEAM Coalition website to register to be their
favorite team’s designated driver for the season. The promotion includes TV and
radio public service announcements produced by TEAM and distributed in NFL
markets. Click
here to find out more about the promotion and view the PSAs.
TEAM Honored by NCADD
The National Commission
Against Drunk Driving will honor the TEAM Coalition at the 19th
Annual Awards Luncheon on December 4th in Washington, DC. TEAM is
the recipient of the Education and Prevention Award. TEAM was selected because
of our accomplishments in stadium employee training in alcohol management and
promotion of the designated driver program to sports fans across the country.
In 2003, over 10,000 stadium employees participated in TEAM alcohol
management training including the staff of all 28 U.S.-based Major League
Baseball ballparks. Other awards catagories
and recipients include Government Leadership recognizing The Honorable Mark
R. Warner, Governor of the Commonwealth of Viriginia, Humanitarian honoring
Herb Simpson, Ph.D., Traffic Injury Research Foundation, Corporate Leadership
given to NightRiders, Inc., and Law Enforcement recognizing Lieutenant David
Falcinelli and Officer William Morrison both of the Montgomery County Police
in Gaithersburg, MD.
Click on TEAM in the News to see
the press release acknowledging this achievement. |
TEAM Joins MLB at World Series Alcohol management was
a top priority for MLB during the 100th anniversary of the World
Series. MLB Security invited
TEAM to help monitor the TEAM staff also
observed Boston Concessions vendors as they checked IDs aggressively, limited
service to two beers per purchase, and cut off beer sales after the last out
of the 7th inning. No major,
alcohol-related incidents occurred during any of the World Series games. |
COMMITTEE NEWS
Marketing Committee
1.
Football Radio PSA CDs and TV PSAs distributed to
broadcasters in all NFL markets
2.
TEAM print advertisement will appear in December 1, 2003
and annual By the Numbers issues of
Sports Business Journal.
3.
TEAM was interviewed by Inside Edition for broadcast the week of November 17th.
The story was about alcohol and sports. TEAM presented the responsibility
initiatives of all its members to promote positive fan behavior.
1.
Trainers who have trained 250 or more staff will receive
recognition and gift from TEAM
2.
Two year contract with Health Communications Inc signed,
secures training processing for TEAM program
3.
Participant exam translated in Spanish now available
4.
Registration closes November 21st for December 4th
and 5th IDP at PNC Park in Pittsburgh
Finance / Membership Committee
1.
TEAM welcomes Stadium Managers Association (SMA) as first
Affiliate Partner
2.
Membership growth in FY 2004 will focus on TV networks,
concessionaires, insurance companies, and related associations
|
IDP
Workshops Scheduled Through
April 2004
Click here
to register for any of these workshops. TEAM
is always looking for facilities to host Instructor Development Program
workshops and to expand the cadre of Master Trainers. If your facility is
interested in hosting an IDP or if you are interested in becoming a TEAM
Master Trainer, please contact the TEAM office at info@teamcoalition.org or 877-2-TEAM-C0. |
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Winter Board Meeting at MLB
Major League
Baseball (MLB) will host the TEAM Board meeting in At a dinner on
December 8th before the meeting, Kevin Hallinan, Senior Vice
President of Security and Facility Management for Major League Baseball, will be recognized as the in-coming TEAM
Chairman, a position he accepted in May but he was not able to attend the
Spring Board meeting. Other agenda
items include plans to perform a program evaluation, defining the strategy
for growing the membership base, and how to engage state highway safety
offices with their local sports teams. |
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TEAM Responds to Program
Evaluation, Plans to Improve
|
Over
the past three years, participants in the TEAM alcohol management training
program have provided feedback on the content and quality of the training.
Recently, TEAM analyzed that feedback and established a plan to improve the
program during Fiscal Year 2004. Overall,
participants found their trainers to be excellent or very good in terms of
their industry knowledge, program knowledge, presentation skills, and energy. |
Sample Feedback Biggest
problem at my facility is… Underage drinking 28% Intoxicated walk-ins 21% Over-serving 20% Guest rowdiness 27% Violence 3% Should
alcohol mgmt training be mandatory? Yes 94% No
6% Most
useful section of training was… Basic alcohol information 46% Legal information 29% Skills training 25% |
Issues
to address include a Spanish language version of both the exams (Level 1 and
Level 2) as well as the participant manual itself. Also, the training
committee will develop an abbreviated version for mid-season and
mid-certification review. A Spanish
language version of the participant exam has already been created. It will be
distributed to all TEAM trainers before the end of the calendar year. |
|
TEAM Chairman Interviewed in CSO Magazine The October issue of CSO (Chief Security
Officer) Magazine interviewed One of the questions Kevin answered
with a true appreciation of the politics of his job was: Do you profess
allegiance to any particular baseball team? Kevin’s Answer: “Yes,
all 30 of them. You're talking to a guy who loves his job.” To see the full article click here. The letter from the editor
in the November issue also quotes Kevin while discussing the fight that broke
out on the field during Game 3 of the Red Sox v. Yankees ALCS. |
TEAM on the Road TEAM will be traveling over the coming months to spread the word about the TEAM training program in effective alcohol management to expand the program to more leagues, teams, and stadiums. 1. Major League
Baseball Fall Business Meetings November 2003 in Orlando. TEAM will recognize
six MLB clubs for Outstanding (100% staff trained) and Excellent (50% or more
staff trained) Achievement in alcohol management training. TEAM will also
present a plan for a league-wide designated driver program for the 2004
season. 2. Minor League Baseball Winter Meetings December 2003 in
New Orleans. TEAM will have a booth in the exhibit hall during the
conference. 3. Stadium Managers Association Conference February 2004 in San Antonio. TEAM will participate in the conference
and advertise in the membership directory. |
