Autumn 2002
 
Summer 2003                                                                                                                                                              Volume 2, Issue 2

CNN Reports on TEAM Training

Historically, the TEAM Coalition has been an organization that supports its members with initiatives not often made known to the fans at the ballparks or to the public in general. In June of 2003, that changed. CNN produced a story on TEAM training and the efforts of leagues, teams, and stadiums to ensure fan safety while enjoying their experience at the ballpark.

The Baltimore Orioles at Camden Yards and ARAMARK participated in the story. Footage of the ushers being TEAM trained, vendors selling beer on the Eutaw Street concourse as well as in the seats, and the designated driver booth were all included in the final story. TEAM trainer Ryan Mick was interviewed as well as Kevin Hallinan, the new TEAM Chairman and Senior Vice President of Security and Facility Management for Major League Baseball. 

The final product aired on CNN on Wednesday, June 25, 2003. Following that, over 200 stations across the country picked up the story and aired it between the 25th of June and the 1st of July.

Click on TEAM in the News to see the report. This is just one example of the benefit of the TEAM Coalition to member organizations and participating clubs and stadiums.

 

NHTSA: You Drink & Drive. You Lose.

TEAM: You Designate a Driver & Everybody Wins.

The July 4th holiday is traditionally a time of celebrating the nation’s birthday with fireworks, baseball, and backyard BBQs. It is also a period of increased drunk driving crashes and fatalities on roadways.

To educate Americans about this unfortunate fact, the National Highway Traffic Safety Administration (NHTSA – a department of the Department of Transportation) produced a 30 second television commercial reminding people to be responsible, designate a driver, and not to drive while impaired. The spot was aired on national TV networks between June 27th and July 13th.

TEAM assisted in communicating this message in several ways. First, all 28 U.S.-based MLB ball parks received a copy of the commercial to show on the video board in the ball park during games. In addition, a press release went out in every MLB market linking the effort of the ballparks to keep fans safe with the efforts of police on the highways.

Further, TEAM co-sponsored four press conferences held at MLB ballparks to announce the increased presence of city, county, and state patrols to prevent drunk driving during the holiday period. Press conferences were held in Atlanta at Turner Field, Kansas City at Kauffman Stadium, Tampa Bay at Tropicana Field, and Miami at Pro Player Stadium.

Several TV news stories and print stories came from these events. Click on TEAM in the News to see these stories.

TEAM Joins MLB at

All Star Game

Alcohol management was a top priority for MLB at the All Star Game on July 15th at U.S. Cellular Field in Chicago.

MLB Security invited TEAM to help monitor the alcohol management at the Home Run Derby and the All Star Game – the two most high profile events of four day celebration.

TEAM staff members and Board members participated in MLB security meetings each day which also included Chicago Police, and the FBI.

SportService vendors checked IDs aggressively, limited service to four beers per purchase, and cut off beer sales after the last out of the 7th inning.

 

COMMITTEE NEWS
Marketing Committee
1.                   Baseball PSA seen on 15 stations nationwide over 125 broadcasts since March 2003.
2.                   CNN report aired on over 200 stations nationwide.
3.                   July 4th press events with MLB clubs get news coverage.
Training Committee
1.                    June IDP (Ohio State University) had 16 attendees and 1 new Master Trainer. All were successfully certified.
2.                    New online recertification exam will be operational by end of August 2003.
3.                    December IDP scheduled for 4th and 5th at PNC Park in Pittsburgh, PA.
Finance / Membership Committee
1.                    NBA and NHL commit resources and new contacts to TEAM.
2.                    Membership growth focuses on TV networks, concessionaires, insurance companies, and related associations.

June IDP at OSU Offers Best Practices

Stadium operations and concessions managers from across the country representing both professional and college level facilities playing host to football, basketball, baseball, and hockey teams gathered at the Schottenstein Center on the campus of the Ohio State University on June 18th and 19th.

In addition to the standard alcohol management curriculum, workshop participants heard from Anheuser-Busch and Miller Brewing representatives about the responsibility programs each brewer offers to stadiums through their network of distributors.

Further, OSU chief of police spoke about the challenges he faces each year with limited resources and hundreds of thousands of enthusiastic fans. His recommendation with respect to beer sales is to stop serving beer at the tail gate parties outside the stadium and sell beer in the stadium where it can be controlled and monitored.

Finally, Linda Pantell, Senior Manager of Facility Operations for Major League Baseball, spoke to the group about TEAM best practices in alcohol management including the MLB Code of Conduct and how individual MLB clubs are working directly with TEAM to communicate security and alcohol policies to their fans.

The local NBC affiliate did a story on the training. Click on TEAM in the News to view the story.

Spring Board Meeting

The National Association of Broadcasters (NAB) hosted the TEAM Board meeting in Washington, DC on May 1st and 2nd.

At the meeting, Joe Pistone, former Executive Vice President of ARAMARK, was honored as the out-going TEAM Chairman, a position he held for eight years. Without Joe, TEAM would not be where it is today.

The new Chairman, Kevin Hallinan, Senior Vice President of Security and Facility Management for Major League Baseball, was introduced.

In addition, Jerry Sachs, Assistant to the Director, Business Development and Marketing for the Smithsonian National Museum of Natural History, was named Vice Chairman, and Sean Rooney, Senior Vice President for ARAMARK, accepted the position of Treasurer.

 

Stepping Up to the Plate Poster Big Success

Text Box: To open the 2003 MLB season, TEAM and several of it’s member organizations (Anheuser-Busch, Miller Brewing Company, Coors Brewing Company, MLB, and the Department of Transportation) produced a poster recognizing the accomplishment of having all 28 U.S.-based MLB clubs trained in TEAM’s alcohol management training program. The poster was sent to city leaders, state law makers, and reporters in major markets around MLB clubs. Additionally, posters were given to designated drivers who signed up in the ballparks. In December of 2002 and February of 2003, TEAM honored MLB clubs and their concessions partners for their outstanding commitment to alcohol management training. During the last two years, over 12,000 event-day employees from concessions workers to us

hers have been trained in effective alcohol management. TEAM congratulated those organizations that have made this training an integral part of their employee training. The PDF version of the poster is available from the TEAM website.

 

In addition to the poster, TEAM also introduced our new Chairman, Kevin Hallinan, Senior Vice President of Security and Facility Management for Major League Baseball, to his new position with a satellite TV tour and radio tour to correspond to the beginning of the baseball season. Kevin talked to 12 TV stations and 20 radio stations across the country about the importance MLB and its clubs place on TEAM training.

 

 

TEAM Joins 30th Anniversary Celebration of 1973 New York Knicks 

Along with the National Basketball Retired Players Association (NBRPA), the NBA Players Association, and Volvo Cars of North America, the TEAM Coalition honored the 30th Anniversary of the World Champion team at the NBA Store on June 6, 2003.

Honored guests included Walt “Clyde” Frazier, Earl “The Pearl” Monroe, Bill Bradley, and Phil Jackson.

The event also launched a campaign by the Legends of Basketball to educate high school age students in the importance of safe driving. Throughout the 2003-04 season, retired NBA players will visit high schools in major U.S. cities.

TEAM on the Road

TEAM will be traveling over the coming months to spread the word about the TEAM training program in effective alcohol management to expand the program to more leagues, teams, and stadiums.

1.     International Association of Assembly Managers (IAAM) Annual Conference July 2003 in New Orleans. Bill Squires, TEAM Master Trainer will conduct a Professional Development Session. TEAM will also have a booth in the exhibit hall during the conference.

2.     Governors Highway Safety Association Annual Meeting August 2003 in New Orleans. TEAM will be exhibiting at the meeting.

 

TEAM Coalition, Inc. 1101 Wilson Blvd. Ste 1700     Arlington, VA 22209     703-741-0121 Fax: 703-524-1487     www.teamcoalition.org