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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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Responsibility Has Its Rewards national partners TEAM Coalition, RADD, and NASCAR join the Nevada Department of Public Safety,
the Las Vegas Motor Speedway, 12 local law enforcement agencies and local state partners Driver's Edge and UNLV Safe
Community Partnership in support of
the PACE Yourself: Prevent Automobile Collisions Everyday campaign. This Nevada-specific program
brings the RHIR campaign national traffic safety message
'Buckle Up America Every Trip Every Time' to the Las Vegas Motor Speedway on March 11th and 12th for the Sam's Town 300
and the UAW-DaimlerChrysler 400.
NASCAR fans attending these Nextel Cup races were encouraged to make the PACE Yourself pledge to always buckle up and leave speed at the track.
Over 800 NASCAR fans made the pledge over the weekend and everyone received a branded souvenir photo as well as information about the programs offered by local partners.
Each pledge was also an entry into the Responsibility Has Its Rewards sweepstakes. The sweepstakes winner - Ed Romanowski - will receive a
VIP prize package including tickets to a future race at the Las Vegas Motor Speedway and other premium items.
In addition to the opportunity for fans to make the PACE Yourself pledge, Nevada Secretary of State, Dean Heller, and
Nevada DPS Program Manager for Traffic and Police Services, Valerie Evans, presented the PACE Yourself Proclamation to Las
Vegas Motor Speedway General Manager, Chris Powell, during the pre-race presentation on Sunday.
Click to view photos from the weekend's activities.
RHIR and PACE Yourself partners extend our sincerest gratitude to the U.S. Air Force for allowing us
to share their space on the midway at the speedway for this outreach. Please visit
www.airforce.com.
The Responsibility Has Its Rewards (RHIR) campaign is a national effort supported by NHTSA as well
as the Coalition’s member organizations representing professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, and others working together to promote
responsible alcohol consumption and positive fan behavior - like always buckling up - at sports and entertainment
facilities with valuable rewards.
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PACE Yourself: Prevent Automobile Collisions Everyday is a statewide campaign developed by Nevada
Department of Public Safety communicating life-saving traffic safety messages as well as supporting
program components teaching Teens responsible driving practices. PACE Yourself focuses on speed
reduction with the message Leave Speed at the Track, as well as supports the two national RHIR
campaign messages Buckle Up America. Every Trip. Every Time., and Fans Don’t Let Fans Drive Drunk.
PACE Yourself state partners, Las Vegas Motor Speedway, Driver’s Edge, UNLV’s Safe Community Partnership,
Designated Driver’s Inc., and 12 local law enforcement agencies are launching state-wide initiatives
in support of the PACE Yourself program supporting all three important messages.
Click to view the PACE Yourself public service announcement.
The national RHIR partners are proud to join the state partners in this initial PACE Yourself event.
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National RHIR Partners
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Nevada PACE Yourself Partners
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