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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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The National Collegiate Athletic Association and TEAM Georgia are proud to join forces with Techniques for Effective Alcohol Management
Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- National Collegiate Athletic Association
- TEAM Georgia
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: NCAA, TEAM Georgia and TEAM invited fans to make the Responsibility Has Its Rewards pledge to always have
a designated driver, never drive drunk, and always buckle up and earn valuable rewards:
- At the NCAA Men's Basketball Final Four festivities in Centennial Olympic Park, about 2,000 fans made the
Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign
partners' logos and the campaign's responsibility message.
WHERE: NCAA Men's Basketball Final Four in Centennial Olympic Park in Atlanta, GA
WHEN: Friday, March 30, 2007 through Monday, April 2, 2007
National Collegiate Athletic Association: www.ncaa.org
TEAM Georgia: a not-for-profit organization whose mission is to serve and progress transportation safety advocacy groups, encouraging
safe and sober driving choices as a means of reducing transportation crashes, injuries and fatalities.
Reducing the number of alcohol related transportation crashes, injuries and fatalities across all transportation
areas within Georgia, through educating the public and promoting the awareness of alternative choices is its
goal. www.teamgeorgia.net.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
PRIZE WINNERS: Brian Winston, Cotreace Okoye, Tom Goss
US DOT / NHTSA 2004 NATIONAL DATA:
- In 2004, 14,409 people were killed as a result of alcohol-related (BAC > 0.08) car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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