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RHIR Partners with the Detroit Tigers, Michigan Office of Highway Safety Planning and Anheuser-Busch
Detroit Tigers embrace Responsibility Has Its Rewards

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The impressive 6 - 5 victory over the Minnesota Twins on April 15th gave Tigers fans many reasons to celebrate. And the Tigers, the Michigan Office of Highway Safety Planning, Anheuser-Busch, and TEAM Coalition partnered to educate Tigers fans about the importance of designating a driver, buckling up, and demonstrating positive fan behavior. And the spokespeople for this important message were the Tigers fans themselves. Hundreds of Tigers fans filmed more than 60 responsibility videos.

View the Tigers Fan Messages

Click here to see the Tigers PSAs

RHIR Partners with the Detroit Tigers, Michigan Office of Highway Safety Planning, and Anheuser-Busch    RHIR Partners with the Detroit Tigers, Michigan Office of Highway Safety Planning, and Anheuser-Busch

RHIR Partners with the Detroit Tigers, Michigan Office of Highway Safety Planning, and Anheuser-Busch    RHIR Partners with the Detroit Tigers, Michigan Office of Highway Safety Planning, and Anheuser-Busch

RHIR Partners with the Detroit Tigers, Michigan Office of Highway Safety Planning, and Anheuser-Busch    RHIR Partners with the Detroit Tigers, Michigan Office of Highway Safety Planning, and Anheuser-Busch

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

RHIR PARTNERS INCLUDE:

  • Detroit Tigers
  • Michigan Office of Highway Safety Planning
  • Anheuser-Busch
  • TEAM Coalition (Techniques for Effective Alcohol Management)
For four consecutive seasons, TEAM Coalition and Major League Baseball have supported the designated driver programs at all MLB stadiums with a special incentive as part of the Responsibility Has Its Rewards sweepstakes for designated drivers. Every stadium offers fans a designated driver program. Fans who register to be a designated driver pledge to stay sober, drive their friends and family home safely, and ensure that everyone always buckles up.

At the end of the season, one designated driver from each Club will be selected as the designated driver for the season. The designated drivers for the season from the Clubs that compete in the World Series® will each receive two (2) tickets to the first game played at their favorite Club’s home stadium.

A second prize will also be awarded to one of the designated drivers for the season whose favorite Club does not play in the World Series®. That lucky designated driver will win a trip to the 2009 MLB All-Star Game® at Busch Stadium in St. Louis, MO including two (2) tickets to the game, roundtrip airfare, and hotel accommodations (if necessary). This prize will be awarded after both the American League and National League Pennant Winners have been determined.

The videos that Tigers fans filmed on April 15, 2008 will be used to produce Public Service Announcements to support the Responsibility Has Its Rewards sweepstakes. The final PSAs will be offered to local broadcasters and air online as well as on the stadium videoboard throughout the remainder of the 2008 season.

And two of the Detroit Tigers biggest stars will also be featured in the PSAs:
  • Ivan Rodriguez
  • Curtis Granderson
US DOT / NHTSA 2007 NATIONAL DATA:
  • In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 
 
 

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